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CCC5.8 Marketing Handover

CCC5.8 Marketing Handover

All the information have also been summarized here: 2021-11-22_CCC_Connector_Release.pptx

Outstanding

Marketing assets for the website
Adobe Exchange hero image
Approving the marketing information

Mission

Get access to approved digital assets in Adobe Creative Cloud.

Say goodbye to time-consuming creative processes. The Digizuite™ Adobe Creative Cloud Connector gives you fast access to your digital assets wherever you are. You can search, edit, upload and download images and graphics directly from Digizuite™ DAM to your Adobe Creative Cloud applications (InDesign, Illustrator, and Photoshop), without having to leave your Adobe environment. Update your creative files and all changes will be saved in Digizuite™ DAM.

The Why

We had a Adobe CCC product already so why did we build one on our own?

First a bit of history:

  • Digizuite did a strategical move to re-write and -design the Media Manager to what is referred to as MM5.

  • The move also allowed writing of components to be re-used in multiple products. This greatly improves time-to-market because one can re-use, but also quality and brand consistency across touch points because it is the same code that is actually used.

  • It was showcased for Office Connector that was released (it was replacing an old office connector) for the benefit of all customers.

  • This is a similar move as the Office Connector where we simply write a whole new connector using those tools.

Why did we then make it?

  • Increased quality and stability

    • “old” connector (done by a partner) not living up to expectations for our brand in terms of UI/UX and the quality we needed in the functionality.

    • The partner had many customers so we were not able to differentiate ourselves positively from others.

  • Brand Consistency across touchpoints

    • We now have more brand consistency on all touchpoints by standardizing UI/UX. The Digizuite way and no confusion because we re-use our components from Media Manager and Office Connector.

  • More than what everyone else has

    • More functionality can be added without having to involve a parter. It is on Digizuite priority and terms that allows for more differentiation

    • Integration to After Effects (soon Premiere Pro)

    • Link Manager in InDesign -