DAM for Sitecore renders seo friendly media content.
Example of a image with the title at the end of the url and the asset description as the alt test.
<img src="/media/526335e8993e43bd8f158b24c678cc86/75-50036/tulips" alt="A field of tulips" />
The title at the end of the src tag, is added through this processor DFS.ContentSearch.Pipelines.GetAssetFieldValue.AppendSeo in this pipeline DFS.GetAssetFieldValue.